Privacy Policy

1. Who we are

VibeShop is operated by BB & Co. When this policy says “we”, it means the operator, which is the controller responsible for your personal information.

2. Information we collect

Account information. When you create an account we collect your email address, and — if you sign in with Google or Apple — the name, email and profile image those providers share with us, plus a stable account identifier.

Style and activity data. This is the heart of the service: the quiz answers you give (such as age band, star sign, and budget), the style-slider positions you set, every brand and item you swipe on, the brands you save, and the styles, celebrities and brand pages you open. Together these make up your style profile and archetype.

Usage and device data. We and our analytics providers record how you move through the app — events such as opening the app, starting and finishing the quiz, viewing your archetype and recommendations, opening brand detail, and tapping through to a brand — along with technical data such as device type, operating system, app version, general (non-precise) location inferred from your IP address, and timestamps.

You can use VibeShop anonymously before creating an account. We keep that anonymous profile so your work carries over when you sign up, at which point it is linked to your account.

3. How we use your information

We use the information above to run and improve VibeShop, including to:

• Build your style profile and generate your matches and recommendations.
• Personalise what you see and make it more relevant over time.
• Operate, maintain, secure and troubleshoot the service.
• Analyse how the app is used and measure and improve its performance, features and content.
• Develop new features and improve our matching and recommendation models, including by aggregating and analysing data across users.
• Send you service messages and, where permitted, product updates such as fresh weekly picks (you can opt out of non-essential messages).
• Detect, prevent and address fraud, abuse and security issues, and comply with law.

Where the law requires a legal basis, we rely on performing our contract with you, our legitimate interest in operating and improving the service, your consent where we ask for it, and compliance with legal obligations.

4. How we share information

We do not sell your personal information for money. We share it in these limited ways:

• Service providers who process data on our behalf and under our instructions — for example hosting and database (Supabase), product analytics (PostHog), and sign-in (Google, Apple).
• Aggregated or de-identified data — including insights about style trends — which no longer identifies you and which we may share or publish.
• Legal and safety — where we believe disclosure is needed to comply with law, enforce our terms, or protect the rights, safety or property of VibeShop, our users or the public.
• Business transfers — if we are involved in a merger, acquisition, financing or sale of assets, your information may be transferred as part of that transaction.

Some of these providers are located in other countries, so your information may be transferred and processed outside where you live; we take steps to ensure it remains protected.

5. Retention

We keep your information for as long as your account is active and as long as needed to provide the service, and afterwards for as long as reasonably necessary for the purposes in this policy, including analytics, security, and legal compliance. Aggregated or de-identified data may be kept indefinitely.

6. Your choices and rights

You can review and update your quiz answers and styles in the app, and you can delete your account from your profile, which removes your account and its associated profile data.

Depending on where you live, you may have additional rights — such as to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. Residents of the EEA and UK (GDPR) and of California (CCPA/CPRA), among others, have these kinds of rights, and we will not discriminate against you for exercising them. To make a request, email us at rhinos-mack.9o@icloud.com; we may need to verify your identity first.

7. Children

VibeShop is not directed to children under 13 (or the minimum age required in your country), and we do not knowingly collect their personal information. If you believe a child has given us data, contact us and we will delete it.

8. Security

We use reasonable technical and organisational measures to protect your information. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

9. Changes to this policy

We may update this policy from time to time. When we make material changes we will update the effective date above and, where appropriate, notify you in the app. Continuing to use VibeShop after a change means you accept the updated policy.

10. Contact us

Questions or requests about this policy or your data? Email us at rhinos-mack.9o@icloud.com.